Marketing Consulting
Do you have a problem or an issue with your current marketing that you need to talk with someone about? Do you think you are paying too much for a service or a product? Are you trying to figure out if what you are doing is working? Are you worried that you are not doing enough to get new business?
We can help!
We provide consulting services to help to clarify that what you are doing is the “right thing”, that you are reaching your intended audience, and that your efforts are producing a reasonable Return on Investment (ROI).
Questions we can help answer
Some of the questions we have helped to answer for clients in the past:
1. Who is your ideal customer, and is what you are doing now reaching more people like them?
2. Who is your competition (sometimes it can be surprising!), what are they doing to encroach on your market share, and how can you best compete with them?
3. What makes you stand out from your competitors, and how can you effectively communicate that?
Common types of analysis we can provide
As part of our consulting services, we can provide detailed Market Research and Competitive Analysis and detailed Market Strategy Options. These two reports are based on your specific market, no matter how small or big that might be!
We also offer Customer Data Analysis. We review your customer database, looking at current and past customers to analyze RFM (Recency, Frequency, and Monetary) impact of those customers over time. We can identify y demographics of your customers, and determine what your best customer “looks like”, so that you can develop strategies to reach more people like them. We look at why customers are attracted to your business, so that we can make sure that you are communicating that in your marketing materials to get the attention of new people.
And finally, we can help to Analyze Results, developing formal ROI reports on your past marketing efforts, or on new services you are considering purchasing.